Join us this summer in
Training Services
Summer 2024
SM101: Social Media Mastery
(Course Price
8100 CAD)
Navigating the Digital Landscape for Business Success.
Course Description
SM101: Social Media Mastery is a comprehensive training program designed to equip participants with the knowledge and skills needed to leverage social media effectively for business growth and success. In this course, participants will explore the evolution of social media, learn how to develop strategic social media plans, and gain practical experience in managing various social media platforms. From content creation and community management to advertising and analytics, participants will delve into every aspect of social media management. Through hands on projects, real-world case studies, and interactive discussions, Participants will emerge with the confidence and expertise to navigate the dynamic world of social media and drive impactful results for their businesses. Whether you're a marketing professional, entrepreneur, or business owner, SM101 will empower you to harness the power of social media to achieve your organizational goals.
Training Outline
• Understanding the Evolution of Social Media
• Overview of Major Social Media Platforms (Facebook, Twitter, LinkedIn,
Instagram, TikTok, etc.)
• Importance of Social Media in Business
• Ethical and Legal Considerations in Social Media Usage
• Defining Business Objectives and Goals
• Audience Analysis and Segmentation
• Content Strategy Development
• Creating a Social Media Calendar
• Measurement and Analytics Tools
3.1 Facebook
• Creating and Optimizing a Facebook Business Page
• Understanding Facebook Algorithm
• Content Creation and Posting Best Practices
• Facebook Ads Manager and Advertising Strategies
3.2 Twitter
• Setting Up a Twitter Business Account
• Crafting Engaging Tweets
• Using Hashtags Effectively
• Twitter Analytics and Monitoring Tools
3.3 LinkedIn
• Creating a Professional LinkedIn Profile
• Leveraging LinkedIn for Networking and Lead Generation
• LinkedIn Company Page Management
• Sponsored Content and LinkedIn Advertising
3.4 Instagram
• Instagram Profile Optimization
• Visual Content Creation (Photos, Videos, Stories)
• Instagram Engagement Strategies
• Instagram Ads and Influencer Marketing
3.5 TikTok
• Understanding TikTok’s Algorithm
• Creating Compelling Short-form Video Content
• Utilizing TikTok Trends and Challenges
• TikTok Ads and Influencer Partnerships
3.6 YouTube
• Setting Up a YouTube Channel
• Video Content Creation and Editing Basics
• YouTube SEO and Channel Optimization
• YouTube Ads and Monetization
• Understanding Content Types (Text, Images, Videos, Infographics)
• Content Creation Tools and Resources
• User-Generated Content Strategies
• Curating and Sharing Relevant Content
• Building a Social Media Community
• Responding to Comments and Messages
• Handling Customer Feedback and Complaints
• Encouraging User Engagement and Participation
• Introduction to Paid Social Media Advertising
• Targeting Options and Ad Formats Across Platforms
• Budgeting and Bidding Strategies
• Ad Performance Monitoring and Optimization
• Key Social Media Metrics and KPIs
• Analyzing Data Across Platforms
• Reporting Tools and Dashboards
• Using Analytics to Inform Strategy and Decision-making
• Identifying and Addressing Social Media Crises
• Developing a Crisis Management Plan
• Rebuilding Trust and Reputation After a Crisis
• Exploring Emerging Social Media Platforms and Trends
• Predicting Future Developments in Social Media
• Adapting Strategies for Evolving Social Media Landscape
• Developing and Implementing a Social Media Strategy for a Fictitious Business
• Analyzing Real-world Case Studies of Successful Social Media Campaigns
• Presenting Projects and Obtaining Feedback
• Reviewing Key Concepts and Skills Covered in the Course
• Completing a Final Exam or Project
• Awarding Course Completion Certificates