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SM101: 社交媒体精通
(价格8100加币)
Navigating the Digital Landscape for Business Success.
课程介绍
SM101：社交媒体精通是一个全面的培训计划，旨在为参与者提供利用社交媒体有效实现业务增长和成功所需的知识和技能。在这门课程中，参与者将探讨社交媒体的演变，学习如何制定战略性社交媒体计划，并获得在管理各种社交媒体平台方面的实践经验。从内容创建和社区管理到广告和分析，参与者将深入探讨社交媒体管理的各个方面。通过动手项目、真实案例研究和互动讨论，参与者将以信心和专业知识来应对动态的社交媒体世界，并为他们的企业带来有影响的结果。无论您是市场营销专业人士、企业家还是企业所有者，SM101都将使您能够利用社交媒体的力量实现组织目标。
课程大纲
• Understanding the Evolution of Social Media
• Overview of Major Social Media Platforms (Facebook, Twitter, LinkedIn,
Instagram, TikTok, etc.)
• Importance of Social Media in Business
• Ethical and Legal Considerations in Social Media Usage
• Defining Business Objectives and Goals
• Audience Analysis and Segmentation
• Content Strategy Development
• Creating a Social Media Calendar
• Measurement and Analytics Tools
3.1 Facebook
• Creating and Optimizing a Facebook Business Page
• Understanding Facebook Algorithm
• Content Creation and Posting Best Practices
• Facebook Ads Manager and Advertising Strategies
3.2 Twitter
• Setting Up a Twitter Business Account
• Crafting Engaging Tweets
• Using Hashtags Effectively
• Twitter Analytics and Monitoring Tools
3.3 LinkedIn
• Creating a Professional LinkedIn Profile
• Leveraging LinkedIn for Networking and Lead Generation
• LinkedIn Company Page Management
• Sponsored Content and LinkedIn Advertising
3.4 Instagram
• Instagram Profile Optimization
• Visual Content Creation (Photos, Videos, Stories)
• Instagram Engagement Strategies
• Instagram Ads and Influencer Marketing
3.5 TikTok
• Understanding TikTok’s Algorithm
• Creating Compelling Short-form Video Content
• Utilizing TikTok Trends and Challenges
• TikTok Ads and Influencer Partnerships
3.6 YouTube
• Setting Up a YouTube Channel
• Video Content Creation and Editing Basics
• YouTube SEO and Channel Optimization
• YouTube Ads and Monetization
• Understanding Content Types (Text, Images, Videos, Infographics)
• Content Creation Tools and Resources
• User-Generated Content Strategies
• Curating and Sharing Relevant Content
• Building a Social Media Community
• Responding to Comments and Messages
• Handling Customer Feedback and Complaints
• Encouraging User Engagement and Participation
• Introduction to Paid Social Media Advertising
• Targeting Options and Ad Formats Across Platforms
• Budgeting and Bidding Strategies
• Ad Performance Monitoring and Optimization
• Key Social Media Metrics and KPIs
• Analyzing Data Across Platforms
• Reporting Tools and Dashboards
• Using Analytics to Inform Strategy and Decision-making
• Identifying and Addressing Social Media Crises
• Developing a Crisis Management Plan
• Rebuilding Trust and Reputation After a Crisis
• Exploring Emerging Social Media Platforms and Trends
• Predicting Future Developments in Social Media
• Adapting Strategies for Evolving Social Media Landscape
• Developing and Implementing a Social Media Strategy for a Fictitious Business
• Analyzing Real-world Case Studies of Successful Social Media Campaigns
• Presenting Projects and Obtaining Feedback
• Reviewing Key Concepts and Skills Covered in the Course
• Completing a Final Exam or Project
• Awarding Course Completion Certificates